Challenge

Put AEG at the heart of the sustainable fashion conversation, giving the brand and their incredible new 9,000 brand of washing machine an authentic reason to champion 'pre-owned clothes'.   

Creative

Let's be honest, second-hand clothes have a bad rep.  So our Pre-loved with Care campaign encouraged people to re-think the clothes they buy - and called on them to care for their clothes and keep them out of landfill. 

Execution

We partnered with One Scoop Store and influencer Venetia La Manna to launch a curated collection of pre-loved clothes that were pre-washed in AEG 9,000 washing machines.  Media relations, content, social and influencer activity meant the three fashion drops sold out in a matter of hours.  A real clean sweep. 

Influence

34 pieces of coverage.​

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Entire collection sold out every week.​

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+1.1k total followers gained on AEG Instagram.​

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229.8k accounts reached through influencer partnerships.  ​​