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Challenge

Drive awareness of Australian Vintage Limited brands McGuigan (great value and well established) and Tempus Two (new to the UK with a distinct, young target audience) by delivering a drumbeat of coverage across national and lifestyle media. Sometimes with periods of limited NPD and product news. 

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Creative

From food pairing pointers to cuffing season accessories, our creative pitching draws on cultural and seasonal hooks to ensure McGuigan and Tempus Two show up for the moments that matter to their audiences.  

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Execution

A highly proactive and resourceful creative newsroom with daily trend monitoring, strong journalist relationships, on the pulse newsjacking and product mailouts to get the wine in the hands of the media that matter.  

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Influence

Monthly quality coverage delivered in top tier titles including a full-page piece in The Times for McGuigan Zero which has seen 347% uplift in sales year on year.  

Break-through coverage with top wine writers and product round-ups with McGuigan and Tempus Two showing up alongside key competitors on a regular basis.