BDO
High Street Sales Tracker.
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Challenge

Leverage internal data to establish BDO accountants as retail thought leaders by securing regular earned coverage in top tier national and retail titles, read by their clients. 

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Creative

The BDO High Street Sales Tracker (HSST) was created and developed by Launch as a monthly barometer of what’s really happening on the UK high street – not just what the big boys were reporting on.

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Execution

For six years we’ve run the HSST, taking a brief from the BDO analyst team on monthly sales data and selling it to media with relevant commentary.  This barometer has become a reliable and anticipated source of retail analysis for a wide range of national media. So, when the retail sector was turned upside down during the pandemic, BDO and the HSST became even more critical – providing meaningful data and trusted thought leadership.  

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Influence

The HSST secures national and broadcast coverage every month – often with a clean sweep of nationals. Over the last year our spokespeople have become regulars on TV and radio providing expert comment alongside retailers and industry bodies such as the BRC. In fact, these days media come to us.  This has been a cost effective gamechanger for BDO. Simple and smart.