BDO
High Street Sales Tracker.
Challenge

Leverage internal data to establish BDO accountants as retail thought leaders by securing regular earned coverage in top tier national and retail titles, read by their clients. 

Creative

The BDO High Street Sales Tracker (HSST) was created and developed by Launch as a monthly barometer of what’s really happening on the UK high street – not just what the big boys were reporting on.

Execution

Every month we take a brief from the BDO analyst team on monthly sales data. We then write up The ‘HSST’, which is then issued to media, together with commentary from BDO.

Influence

The HSST secures national and broadcast coverage every month - often with a clean sweep of nationals.

 

Our spokespeople have now become regulars on the BBC and journalists now come to us for comment and data. This has been a cost effective gamechanger for BDO. Simple and smart.  

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020 7758 3900

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13-14 Archer Street

London

W1D 7BD 

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