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16 years
and 187 creative campaigns.
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Challenge

16 years a client, our ambitious thinking and exacting delivery of 187 (and counting!) creative campaigns has taken us right across the bp business – fuels, dealerships, retail, carbon offsetting, electric charging, renewables, sustainability and sponsorship.  

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Creative

We’ve conceptualised the world’s first Green Driving Test, launched bp’s carbon offset scheme Target Neutral, celebrated the best of the British summer road trip with Keep Britain Moving and established bp as the owner of Feel Good Loyalty, for the launch of BPme Rewards. We have a very strong track record of developing creative territories for the business. 

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Execution

We run integrated campaigns across PR, social and digital - driving coverage, conversations, content and brand experiences that deliver tonnes of earned coverage, engagements and interactions. We also run all the community management for bp UK Retail to ensure customers receive the best service and brand engagement 24/7. 

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Influence

Some recent high octane highlights:

Becoming the voice of bp Retail on social during the pandemic, giving critical information to customers - and achieving 74% positive sentiment.

 

Producing a comedy content road trip for bp Retail, achieving over one million Facebook views.

Publishing a white paper on ‘me time’ with The School of Life, to announce the launch of BPme.

Promoting bp’s first-ever loyalty programme with the UK's leading happiness expert, achieving over one million happy customers in month one.