Challenge

To engage and excite media to try, review and write about the new Hyundai NEXO. 

Creative

Our territory defining Clean Driving™ campaign positioned the brand at the forefront of conversations around zero emissions, while launching the Hyundai NEXO – a car that actually cleans the air of pollutants as it drives.

Execution

We created and launched Clean Driving Month in October with research revealing a nation of ‘pothole’ mouths, that generated news headlines. This was followed by a partnership with UCL to create London’s ‘dirtiest driving route’ for media and influencer test drives - and an epic Clean Air Demonstration. 

Influence

112 pieces of national coverage. 

19% social engagement rate delivered a 3.4% increase in Hyundai’s share of voice. 

And cleaner air in London.