We ran a smart and highly proactive press office for eBay for 6 years – showcasing platform innovation, quality inventory and positioning eBay as a shopping destination.
Using eBay’s scale and data we created ‘watercooler moments’ to inspire and engage target customers. This included developing The Sound of Shopping – the world’s first-ever soundtrack curated by music mixologists and behavioural scientists, that actually helps you shop better online. Yes, really!
Our very proactive press office delivered strong daily coverage across tech, motors, home and garden, fashion and physical media.
We currently provide daily support on issues, crisis work and eBay for Charity.
Our press office yielded hundreds of pieces of coverage per quarter.
The Sound of Shopping
achieved 156 pieces of coverage alone in media including The Times, Economist, The Daily Telegraph, Daily Mirror and ITV. Sweet results. And nice music.