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eBay for Charity
Big Charity Sell
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Challenge

Develop a campaign that showcased eBay for Charity’s support of the third sector as charity shops across the country closed their doors in lockdown, with vital income being lost.

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Creative

UK high streets were in danger of being overtaken by a fly tipping tsunami when the nation took to clearing out their cupboards during the crisis, so we came up with eBay for Charity’s Big Charity Sell, encouraging the public to sell items on eBay and donate the money to charity, raising much needed funds.

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Execution

The integrated campaign was supported across the eBay marketing mix – on site, through CRM, social and of course PR. The response from the public and the charities themselves was overwhelming.  So good in fact that this ownable creative was activated all over again in December 2020.   

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Influence

75 charities took part including Oxfam, Cancer Research and Barnardo’s

16 signed up to eBay for Charity for the first time

4.3m social reach

750,000 social engagement