Challenge

Activate the Mercury Music Awards sponsorship during the global pandemic with no awards event and no access to talent – all whilst positioning Hyundai as a leader in e-mobility. 

Creative

Our creative campaign, Electric Feels, seamlessly combined Hyundai’s music heritage with sustainability in an authentic way that would resonate with its young target audience. 

Execution

We worked with leading singer-songwriter Ren Harvieu to record an original track for Hyundai called Electric Feels.  The track was inspired by Ren’s experience of lockdown, the quieter roads and more sustainable cities. The launch of the track was also supported with consumer research and exclusive content of Ren in studio.

Influence

7 pieces of national coverage

​

1.27bn OTS

​

500k social reach

​

70k video views

​

1 super cool track