First-Ever 'Free From'
As the biggest purchase you’ll ever make, buying a house is a stressful experience. And with mortgages a minefield of baffling financial jargon making the process that much more painful, how could Habito help make mortgages easier - and differentiate itself?
We’re all used to hearing about ‘free from’ when it comes to our food – free from additives, dairy, gluten etc. What if Habito offered the first-ever Free From™ mortgage experience?
Free from unnecessary, opaque language and jargon.
Partnering with Nottingham University’s Linguistic Profiling team, we established Habito as the first Free From™ mortgage provider, clearing all their consumer facing comms from misleading language. We also released the UK’s first Bad Language League, ranking the worst jargon using offenders in finance – and just what that costs the public each year in £s.
175 pieces of nationwide coverage secured.
34 broadcast pieces.
1 territory defining platform that set Habito ‘free from’ the rest of the industry.