House of Hyundai
The Sensory Journey.
To develop a comms programme with ‘innovation’ at its core. Positioning the new hybrid IONIQ at the heart of the campaign, we needed to demonstrate how and why the brand drives emotion.
Our territory defining House of Hyundai campaign set out to understand how senses impact emotions when we drive. And in turn, demonstrate how the brand can help make people’s journeys just that bit better.
A three phase campaign launched with headline grabbing research that showed women are angrier than men behind the wheel (‘tis true!).
This was followed by the Driving Emotion Test (DET) with media all getting their own bespoke drive and score. And finally, we curated a three day sensory brand experience in Soho called House of Hyundai, a pop-up for the public, media, influencers and staff.
400+ public attending.
26 media took the DET.
32 pieces of national coverage.
House of Hyundai was Time Out’s No.1 experience of the week.