Challenge

Over the last six years we’ve developed some extraordinary creative campaigns to help position Hyundai as an innovative and progressive car brand – to a younger, more urban audience. 

Creative

From A Streetcar Named Hyundai to House of Hyundai and The KONA 10 Volcano Challenge we’ve developed some breath-taking creative experiences that deliver across all channels, transforming the reputation of the brand. 

Execution

We’ve mapped, filmed, photographed and driven every one of over 6,000 streets in central London; driven and climbed the UK’s 10 volcanic landscapes; created a sensory experiential pop-up in Soho; visualised Hyundai’s ability to clean the air with its cars and worked with a leading singer-songwriter to create a bespoke music track during lockdown.  

Influence

Along the journey we’ve helped Hyundai become the  3rd most recognised car brand in the UK, up from 9th when were appointed in 2015.

PR has moved the dial for this South Korean trailblazer, surprising consumers and shifting cars alike.