Challenge

Over the last five years we’ve developed ambitious brand  campaigns to help position Hyundai as an innovative and progressive car company - to a younger, more urban audience.

Creative

From A Streetcar Named Hyundai to House of Hyundai and The KONA 10 Volcano Challenge we’ve developed extraordinary creative experiences that deliver across all channels, and have helped transform the reputation of the brand. 

Execution

Always complex!

We’ve mapped, filmed, photographed and driven every street in central London; driven and climbed the UK’s 10 volcanic landscapes;   created a sensory experiential pop-up in London and visualised Hyundai’s ability to clean the air with it's cars.   

Influence

Last year Hyundai ranked 3rd in the UK for PR visibility (previously it's visibility ranking was 6th) and achieved 6% SOV. This is against its market share ranking of tenth.  

PR has moved the dial for this South Korean trailblazer, surprising consumers and shifting cars alike.