Develop a meaningful CSR partnership for InPost that also got people using this simple but smart self-service locker system.
We created Secret Senda, a festive campaign that encouraged the public to donate unwanted stuff using InPost’s extensive locker network, while giving back to a great cause.
Teaming up with housing and homelessness charity Shelter, we co-branded InPost lockers across the UK marking our official Secret Senda donation points. We raised awareness of the Secret Senda initiative with research-led insights, engaging influencer content and a digital marketing campaign.
1700+ donated items.
14.2m coverage reach.
132k total influencer reach.
11,852 link clicks to landing page from digital ad campaigns.