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Challenge

Develop a meaningful CSR partnership for InPost that also got people using this simple but smart self-service locker system.

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Creative

We created Secret Senda, a festive campaign that encouraged the public to donate unwanted stuff using InPost’s extensive locker network, while giving back to a great cause. 

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Execution

Teaming up with housing and homelessness charity Shelter, we co-branded InPost lockers across the UK marking our official Secret Senda donation points. We raised awareness of the Secret Senda initiative with research-led insights, engaging influencer content and a digital marketing campaign. 

Ho-ho, wow! 

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Influence

1700+ donated items.​

14.2m coverage reach.​

132k total influencer reach.​

11,852 link clicks to landing page from digital ad campaigns.​​