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Challenge

Develop a campaign that harnesses Metro Bank’s sense of community and brings people together. 

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Creative

‘Hi’ is one of the most powerful words in the English language.  And one that kept us together throughout the pandemic. So we captured the importance of conversation and local high streets with Metro Bank’s first ever national Hi Street Day. 

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Execution

To launch the inaugural Hi Street Day (staged on December 4th 2021) we conducted a nationwide poll to uncover the nation's chattiest high streets. We worked with conversation expert Georgie Nightingall to delve deeper into the nation's small talk habits, with support from Metro Bank's 'Head of Hi', Kat Robinson. The campaign was supported through intensive media relations and social media.

Small talk.  Big results.  

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Influence

The UK’s first National ‘Hi Street Day’.​

124 pieces of coverage.​

28 million reach.​

12 broadcast interviews.​