• Launch


We’re the agency that created The Creative Shootout back in 2015.

It’s not a usual thing for an agency to do (as in create an industry-wide awards programme), but these completely unique done-in-a-day awards, with charity and creativity at their heart, are a real reflection of who we are at Launch. Namely; creative, maverick, collaborative, nurturing, fun … and always wanting to give something back.

So, after a pandemic-induced hiatus, we’re mega excited to be going live again with the next Creative Shootout Live Final being staged on Thursday 26th January 2023 in London.

Every year, one UK charity is chosen as the Shootout’s Charity of the Year. Eight any-discipline creative agencies are then selected by an awesome judging panel, from a tonne of unique ‘60 second’ agency entries from across the UK – for the Live Final day in January. This year’s entry process, which goes live in Autumn 2022 (stay tuned), will be content-led only. No cakes or boxes this year!

On Live Final day each agency finalist team (made up of four brave souls) gets just four hours to work their magic on the real charity brief they receive … only at lunchtime. Yikes.

They then have (spoiler alert for 26th January 2023) just 8 minutes each in the late afternoon to pitch their idea and campaign back to a live audience of several hundred industry folk, media, celebrities and of course, our Judges. It’s a bit brutal, but exhilarating and incredible (agency words, not ours).

A winning agency team is crowned in the evening, from Judges and audience votes (which, cue brutal again, are shared live.) Best idea wins.

There’s a thumping After Party and the winning agency then goes on to stage the campaign later in the year for the charity, fuelled by a monetary prize fund, brilliant partner support and one great new charity client. Unicef, Time to Change, FareShare, A Plastic Planet and Crisis have benefitted so far. And what brilliant charity partners they have all been.

The announcement of our chosen charity is on the horizon and agency entry will open in Autumn 2022. Stay tuned for live dates!