of redefining life insurance.
As a start-up life insurance provider, reviti challenged us to launch their brand into a very crowded space.
Their point of differentiation (discounts for smokers and vapers) was also their Achilles heel as it drew attention to controversial brand owners, PMI.
To show reviti was really redefining life insurance we developed a creative platform based around every day habits (relatable to every one of us). We also created a comprehensive reputation management programme to manage and deflect any negativity.
A carefully planned, always on media programme, with ‘habits’ at its core, was executed with great national success.
Social engagement has also continued to grow exponentially, supporting
reviti’s critical lead generation efforts.
A launch exclusive was secured with The Times Weekend and a constant stream of coverage in national, trade and vertical titles has since followed.
We also set up their brand social channels with a portfolio of rich and shareable content.
Habit forming stuff.