Challenge

Siemens’ technology was converting lamp posts into electric charging units all over Westminster. But they needed to position themselves at the forefront of e-mobility solutions and get other London boroughs and the general public to sit up and take note.  

Creative

To mark their 1,000th lamp post conversion and develop a high-profile media moment we created Electric Avenue - the UK’s first ever fully charged street.  And of course, we renamed the street ‘Electric Avenue’ for the week, with bespoke street signs and gave all residents free charging.

Execution

We managed an intensive media relations campaign using consumer research, photography and video content to announce London’s first Electric Avenue and helped Siemens own the debate around London’s electric revolution. The campaign won Silver in the annual Indie Awards 2020.  

Influence

Sales leads with other councils looking to electrify their roads

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1000 EV charging units

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62 pieces of coverage

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14 pieces of video content

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4 infographics for social media

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1 Electric Avenue!