Siemens’ technology was converting lamp posts into electric charging units all over Westminster. But they needed to position themselves at the forefront of e-mobility solutions and get other London boroughs and the general public to sit up and take note.
To mark their 1,000th lamp post conversion and develop a high-profile media moment we created Electric Avenue - the UK’s first ever fully charged street. And of course, we renamed the street ‘Electric Avenue’ for the week, with bespoke street signs and gave all residents free charging.
We managed an intensive media relations campaign using consumer research, photography and video content to announce London’s first Electric Avenue and helped Siemens own the debate around London’s electric revolution. The campaign won Silver in the annual Indie Awards 2020.
Sales leads with other councils looking to electrify their roads
1000 EV charging units
62 pieces of coverage
14 pieces of video content
4 infographics for social media
1 Electric Avenue!