Challenge

In their third year of sponsorship, but with no real new news, our challenge was to develop a content rich campaign for both media and social media, to champion Siemens’ technology innovations and energy solutions at the iconic Goodwood Festival of Speed 2019.

Creative

We developed The Future of Festivals platform which encompassed their Hydrogen Fuel Cell, EV converted vehicles and charging solutions, giving Siemens greater media relevance and more compelling stories to share across social – both in the UK and globally.

Execution

We partnered with Cardiff University on a report that put a spotlight on the impact festivals have on the environment and the role Siemens plays in reducing this. 

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The report, supported by rich content, prompted national media coverage, high social engagement and has since been used across Siemens’ global markets. 

Influence

13 pieces of national coverage with an OTS of 2.7m.

1 live interview with Sky news.

39 media attendees.

124 social posts.

3.4m impressions.

30.5k engagements.

39% higher than 2018 with a 56% higher engagement rate.