Challenge

Tesco asked us to launch its new Llamas snack range to appeal to a predominantly male audience.  

Creative

We decided to make Nicholas the Llama (the star of the packaging) a YouTube sensation. 

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Cue the world’s first match predicting llama, to coincide with the Euro football championships.  

Execution

We created video content of Nicholas ‘in action’, predicting the results of the Euros (through which ball he chose) - and issued different content scenarios to media during the Euros. 

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We (Nicholas and Launch) made it all the way through to the semi-finals. Nice llama guess work!  

Influence

200,000 organic video views in just five days, driven by PR alone and the largest spike in online traffic from any marketing activity – and a significant sales increase.

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Blanket national media coverage heralding Nicholas the furry football pundit!