584290c7a6515b1e0ad75ac4_edited.png
Match Predicting
with Nicholas the Llama.
icon%20challenge_edited.png
Challenge

Tesco asked us to launch its new Llamas snack range to appeal to a predominantly male audience.  

icon%20bulb2_edited.png
Creative

We decided to make Nicholas the Llama (the star of the packaging) a YouTube sensation. 

Cue the world’s first match predicting llama, to coincide with the Euro football championships.  

Icon%20execution_edited.png
Execution

We created video content of Nicholas ‘in action’, predicting the results of the Euros (through which ball he chose) - and issued different content scenarios to media during the Euros. 

We (Nicholas and Launch) made it all the way through to the semi-finals. Nice llama guess work!  

icon%20influence_edited.png
Influence

200,000 organic video views in just five days, driven by PR alone and the largest spike in online traffic from any marketing activity – and a significant sales increase.

Blanket national media coverage heralding Nicholas the furry football pundit!