Perhaps our most famous campaign involved twinning Walt Disney World Florida with er, Swindon. Nearly 600 pieces of coverage and the lead topic on both the iconic Friday night Jonathan Ross Show, as well as ‘And Finally’ on ITV News at Ten still makes us smile. As well as beam with pride at its PRCA Campaign of the Year status.
Old vs. New
On the subject of theme parks, we represented Butlins in the UK for six years, turning around their ‘Hi de Hi’ image into something more contemporary, modern … and dare we say it, totally middle class. This was achieved by a prolonged ‘Old versus New’ campaigning PR strategy, that transformed the brand and smashed all sales targets.
To the Skies
Talking of campaigning, we’ve represented Swiss International Airlines on a global project basis. From mountain-themed content, to experiential snow scenes by Tower Bridge, we’ve got audiences talking. And booking.
From sky to sea, we’re fluent in both. We were hired by TUI to come up with a new name for their entire cruise fleet. An unusual PR brief, but no creative challenge is too great for us. And what you see today, Marella Cruises, is the result of A LOT of creative facilitation at Launch. The launch party on board was pretty good, too (although Craig David never seems to age, annoyingly!).
That's land, sea and air covered, then. So you might not be surprised to know that we also do rail. And have run a hugely successful influencer campaign for Govia Thameslink Railways (GTR), appointing the UK’s first ever rail ‘Line Residents’, a group of influencers who toured the length and breadth of the GTR rail network, curating some incredible content on the way.