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The Wagamama
Top 25.
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Challenge

Wagamama asked us to launch their new vegan kids menu - but there was a fine line between advocating veganism for kids (not the aim) and making parents aware of the options available at Wagamama, across the UK.

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Creative

We created The Wagamama Top 25 – the 25 foods that all kids should eat before they hit 12, to help them expand their palates and joy of food, both now - and as they grow up. It was all about experimentation.

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Execution

GOSH nutritionist Bahee van de Bor curated our top 25 list and supported the campaign as a highly credible 

spokesperson. 

Following a media onslaught we worked with parenting influencers to create their own content as they put the dishes to the test with their own kids.

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Influence

Coverage achieved across national, parenting, lifestyle and vegan media.  

82% of coverage included a link and web traffic increased by 3.5%.

Instagram engagement rate of 2.5% achieved.

Tasty stuff.